5% Nutrition was expanding to markets in Canada, the UK, and Europe. Most clients we work with in international expansions do so because of the target audience & marketing message they may have across different markets, requiring the need for different types of banners, but in this case it was more complex. Being a supplements business means having local restrictions in terms of descriptions, claims & ingredients. Therefore they needed to also manage products differently & synchronized across different shops (markets). Also the company needed to keep the brand and UX aligned across the globe but with an efficient posting process across all stores.

We implemented a system using webhooks & middleware to sync content across the different Shopify Plus stores such as products, blogs, and images. We also implemented code cleanup & best practices to improve the site speed which is essential for an eCommerce store. As well, the client now has the ability to create page & blog posts from the main store. That way, their process is centralized and easier to manage, reducing in 75% the time spent in updating all the sites.